Smart Business Network:

When Mike Lassiter talks about how he solicits input from his employees, his examples are mouthwatering.
mikelassiter

For instance, when the president and CEO of Rising Roll Franchising Co. wanted to gather input from the 130 employees of his Rising Roll Gourmet franchises, he held a contest for employees to submit new menu ideas based on feedback from customers.

One entry was a pimento cheese sandwich, and the company decided to roll it out and give it a test run.

“Then, this summer, we had a pimento cheese BLT that included our made-from-scratch pimento cheese, hickory-smoked bacon [and] Granny Smith apples on a seven-grain boule, and it was fabulous,” he says.

Smart Business spoke with Lassiter about how to make sure your employees aren’t too intimidated to approach you and how to avoid being overwhelmed by feedback. Here.