Profit In A Bathroom Break


The New York Times:

A New York couple is betting on the idea that at least one thing is recession-proof: demand for a convenient and clean public toilet.

SitOrSquat, an ad-supported Web site and mobile application created by Danika Landers and Jonathan Glanz, delivers a handy listing of public bathrooms, from the ones at Starbucks to Saks Fifth Avenue, in various cities.

The mobile version uses an iPhone or BlackBerry’s location detection capabilities to find nearby bathrooms. “Think of it as a restaurant review site, but for toilets,” Mr. Glanz said. The site’s database is generated by users, and people can add short descriptions and photos and indicate whether cleanliness levels make it advisable to “sit” or “squat.”

Landers, a 28-year-old graphic designer, came up with the idea for SitOrSquat after discovering the dilapidated condition of the ladies’ room at her Manhattan office. The Web site started out as an inside joke among her friends until she and Mr. Glanz found themselves stranded at a party without a bathroom and realized they had a product with potential.

Photo by SitOrSquat, Inc..

Leave a Comment

Your email address will not be published. Required fields are marked *