Mashable:
With the recent explosion and expansion of online video, the biggest question is how to best drive viewer action and monetize this new medium.
Even with these strong benefits, most agree that the video opportunity has yet to be fully realized. Companies struggle to best make use of this new medium, and have found that porting television-style advertising to the Web is regularly rejected by the online audience.
Here are six steps to creating online video that works:
1) Make it Authentic
2) Make it Relevant
3) Make it Engaging
4) Make it Google-Friendly
5) Make an Action Path
6) Make it Shareable
All in All: Make it Happen
Photo by Travis Gray.