Since 2002 Tom Burrough, 43, has reinvented himself not once but twice: from well-paid advertising executive to stay-at-home father, and now, as the founder of a baby food company, launched from his kitchen table.
In 2003 Burrough came up with the idea for Burrough’s Baby Food. He has always loved cooking, and remembers making French toast and breakfast in bed for his parents when he was seven. Early on he discovered that baby food offers little choice and poor taste.
I met some very committed people in the baby food business but they called their dishes names like “Little Rosie’s Smiling People”. I thought, this isn’t a toy. So my angle was to position Burrough’s Baby Food like a restaurant.’ The range includes cod and pea mornay, and Moroccan lamb stew alongside vegetarian, dairy-free and wheat/gluten free options.
Burrough’s advertising career meant that he was well-placed to start a company. The reality was far from simple. First, he had to decide on the model. ‘Was I going to have my own kitchen? Cook it myself?’ He even applied for a license to develop a kitchen in the deli below his flat. ‘But then some guy said you can’t drive a business and worry about the quality of broccoli every day.’ So he looked for a manufacturer.
Continue reading “From Ad Exec To Bay Food Maker”.
Photo by Laura Hynd.