indiaPRwire:
With the company’s mission to Enrich Women’s Lives Mary Kay India launched the internationally acclaimed “Model Of Beauty†search campaign- Beautiful from the inside out – in July 2008. â€. Through this search Mary Kay has recognized ordinary women who are actually extraordinary because they excel and inspire others in their role as daughter, wife, mother, professional, home-maker etc. Campaign period was from August 1st to October 31st, 2008.
Hundreds of women participated across the country and finally 4 winners were chosen by the Judge’s panel which included – Founder Chairperson NGO Navjyoti – Dr. Kiran Bedi, Celebrity Makeup artist Gopika Pillai, International Photographer Sameer Parekh and Country Manager Mary Kay India- Hina Nagarajan. The winners have been given a free make-over by Gopika Pillai, a professional photo shoot by Sameer Parekh and an opportunity to be featured in the 2009 January Look Book and Mary Kay India web site apart from other great prizes.
On the occasion Mary Kay proudly handed over a cheque of the proceeds from “Beauty That Counts†Apple Berry Lipstick Global CSR campaign to Dr.Kiran Bedi’s NGO – Navjyoti India Foundation to support the cause of computer literacy for the underprivileged girls. As a part of this campaign from July 1st – Dec 31st 2008, Mary Kay India has donated 100% of its net profits from the sale of Mary Kay Crème Lipstick Apple Berry to Navjyoti India Foundation. This is yet another initiative by Mary Kay towards Enriching Women’s Lives.
Magsaysay Laureate Kiran Bedi, Founder Chairperson Navjyoti India Foundation expressed, “We at Navjyoti value Mary Kay’s support. The campaign started by Mary Kay will go a long way in making a difference in the lives of underprivileged women and children of our NGO Navjyoti.â€
Logo from Mary Kay.