Ignorant and Inexperienced: Good!

life's dirty little secret
photo credit: debairdâ„¢

The founder of Crate and Barrel said that it was ignorance and
inexperience that got his first store started.

“We didn’t know anything about retail,” Segal recalled. “I had grown up in the restaurant business, so I knew about
service but not about retail. We didn’t know a market from a markdown. We didn’t know anything about importing. In fact,
if we weren’t 23 and totally lacking wisdom, we would never have done this.
You just go ahead with your passions, and
you rush forward without a great deal of thought,” Segal reflected.

What business could you start if you didn’t let your ignorance and inexperience hold you back?

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