One of the questions on everybody’s lips right now is how to monetize online videos in a way that is not detrimental to the quality of the video itself, and which actually spices the interest of the viewer.
There is not an easy way to solve this dilemma. The team behind TadCast believes that product placement ads are the best bet, and the site has been put together in order to highlight the advantages of such a system.
For example, ads of this nature do not take over the screen, nor do they keep the viewer waiting on his seat for what seems like an eternity before the actual video commences.
The site hopes to become an online resource where advertisers can post products that they want to publicize through product placement.
Filmmakers will then be able to browse through the available postings and choose a product that they feel they can advertise successfully by organically incorporating it into the video.
Photo by YouTube.