PR-CANADA.net:
Pizza Patron, the premier Latino pizza brand, plans to double its number of units over the next two years as part of a strategy to gain market share throughout the country. The company currently has development agreements in place for more than 40 stores in 10 different markets, and expects that number to increase by more than 200 percent before the end of the year.
According to 2000 U.S. Census data, the United States represents the 2nd largest Latino population in the world and by the year 2020, one in five residents will be Latino. By 2050, within one generation, that number will skyrocket and nearly 1 in 3 people in the U.S. will be Hispanic according to U.S. Census Population Projections, August 14, 2008.
“Now is the perfect time for us to implement an aggressive expansion strategy,” said Andrew Gamm, director of Brand Development for Pizza Patron. “Today’s challenging economic climate and shifting consumer base has created the opportunity of a lifetime for our concept. Our Latino-Hispano brand focus naturally aligns us with the youngest and fastest-growing demographic in the U.S., ensuring solid growth potential for decades to come.”
The chain has carved-out a unique niche and continues to set the stage to become a major player in the pizza segment, analysts say.