Caring for your customers can be a serious competitive advantage. But you cannot claim you put your customers first until you actually do that.

The money quote does not get that way without you doing a bit of “show me the money” work.

Here are 3 things you can do today:

1. Provide exceptionally good service.

2. Be the person, humanize your business.

3. Overcommunicate.

Photo by woodsy.

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