Make-up artist Lauren Luke, or panacea81 as she is known on YouTube, is benefiting from exposure on the site.
The 26-year-old from South Tyneside uploads tutorials about how to put on make-up and achieve certain celebrity looks.
While describing the money she has made from YouTube as helpful, she adds: “I’ve been taken on for freelance work by a cosmetic firm and other things are in the pipeline.”
“Our goal is to help the creators of original content gain revenue,” says YouTube’s director of product management, Hunter Walk. “Our partner programme allows an individual with a video camera to turn an idea into a hobby and a hobby into a business.”
In total, YouTube claims to have paid out more than $1 million to budding film-makers who have posted original videos on its site. Participants in the partner programme, launched last year, receive a share of the revenues from the adverts that run next to their videos: the more views your videos get, the more money you get.
“We don’t give out figures, but the top producers are making thousands and thousands of dollars a month,” claims Walk.
Photo by YouTube.