Quick-Service In England

QSR magazine:

When it comes to quick-service restaurants, it’s American brands that have established themselves outside their home country most successfully.
england

This could be explained by the fact that these high-profile quick-service American brands are backed by large corporations, whose mission and strategy is expansion. McDonald’s for example, now operates in more than 37 European countries. KFC has outlets in 29, and Burger King is established in 22 countries.

Very few European brands operate in more than five countries. Those that do tend to be in the coffee segment.

U.K.–based Caffè Ritazza, owned by the transport catering group SSP, has more than 360 outlets in 37 countries and is particularly strong in travel concessions. Central European brand coffeeheaven is strong in central and Eastern Europe, while the two Italian coffee brands Illycafé and Segafredo are also expanding rapidly.

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