photo credit: RedGlow82
The key to success in a small business is to focus on your niche to the exclusion of all else. Too often, small business owners want to ne all things to all people, especially at the beginning when revenue is small and a potential clients asks if you can do something for them that is only slightly outside of your area of expertise.
Unfortunately, as Dawud Miracle explains, being uncertain about what you do will lead to lackluster results:
Little focus means little results. And what other positioning in your niche market is there than being considered the best in your market space? Do you hear any of your clients say, “I’m working with Dawud because he’s the 12th best business advisor in his field?” Of course not. People always want to feel they’re working with the best. And usually they are – the best for them.
So I’ve never understood having a business unless your intent was to be the best in a market space. And that means that you set out from the beginning to dominate the market.