photo credit: Manchester Library
One of the easiest ways to stay in front of your customers is to provide an email newsletter. Try telling a story of success about your business. Share your expertise, because you are an expert in your field, so show that you know what your talking about and doing.
Feature and in depth look once a week at a product or service. Hold a question and answer session; this will give you a chance to interact as well with your customers.
Creating a successful newsletter program requires that you include interesting and relevant content in each issue. Sure, it’s easy to write about your business–new clients, new products, recent awards–but a “me-newsletter” is not one that’s going to get your readers to open, read and take action.