A burger magnate has scoffed at reports that the recession accounts for his soaring sales.
The credit crunch may be biting, but Terry Eagle has plans to expand his South London McDonaldâ€™s empire.
He thinks the idea that people are turning to cheap fast food because of the downturn is overstated.
Instead, he puts the success of his restaurants down to good surroundings and excellent staff.
He said: â€œWe have done lots of things including refurbishing restaurants, incentives for our staff and an apprentice scheme.â€
With 30 yearsâ€™ business experience, today he shares his advice on how to weather the downturn.
His McDonaldâ€™s career started with two nights a week in the Catford branch in 1976.
To his surprise he enjoyed it so much he dropped his ambitions to be an engineer and made McDonaldâ€™s his career.
â€œI got hooked,â€ he said.
By 19, he was a restaurant manager, and by 22 an area manager supervising restaurants across South London from London Bridge to Croydon.
At 29 he decided to go into franchising and bought his first restaurant in Camberwell.
Now he has five restaurants across Brixton, Elephant & Castle and Penge, and plans three more in the next three years.
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