In boom times, anybody can sell a condo. Itâ€™s during the rough times that the â€œmen stand out from the boys.â€
The countryâ€™s largest mid-income residential developer, the largest BPO (business process outsourcing) office builder, and the second largest Philippine developer by market value believes that its â€œweather-tested key strategiesâ€ not only help the company survive but enable it to thrive in especially difficult times.
Kingson Sian, executive director of Megaworld Corp., revealed to Inquirer Property in a recent interview these key strategies, including focusing on the middle class, building â€œ24/7 citiesâ€ with business process outsourcing industries, and establishing live-work-play communities with as little exposure to the flagging United States and overseas markets as possible.
Megaworld has built more than two million square meters of space for residential properties ranging from luxury houses to townhouses and condominiums. The Megaworld Group has completed more than 50 residential, commercial, and office buildings in the last 19 years, revealed lawyer Anthony Charlemagne Yu, president of Empire East Land Holdings Inc. and Megaworld Central Properties Inc.
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