82 Million Content Creators and Counting


More than 82 million people in the US created content online during 2008, a number expected to grow to nearly 115 million by 2013 according to numbers released by eMarketer.

Looking inside of those numbers, it’s not surprising that the bulk of content creators are simply social networking users that do things like post photos or links, but there’s also a quickly-growing number of people participating in more involved activities like blogging or uploading their own videos.

As you can see in the above chart, 71 million people created content on social networks last year, while 21 million posted blogs, 15 million uploaded videos, and more than 11 million participated in virtual worlds. Overall, eMarketer arrives at the 82 million number — which counts everyone who generated content at least monthly – by accounting for the overlap within the respective categories measured.

Photo by eMarketer.

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