Selling Bottled NYC Water to New Yorkers?

Here’s a story real life company that’s doing the equivalent of selling ice to eskimos, selling bottled NYC municipal water to New Yorkers:

Two teachers on their lunch break scanned a refrigerated shelf inside a Manhattan coffee shop lined with drink bottles: Naked Juice, Perrier, Smartwater, New York City tap water.

“Tap water?” said Alison Szeli, 26, picking up the clear plastic bottle with orange letters: “Tap’d NY. Purified New York City tap water.”

She studied the description: “No glaciers were harmed in making this water.” She compared prices: Smartwater cost $1.85. Tap’d NY was 35 cents less.

Szeli and her co-worker went for tap, carrying the bottles to the cash register.


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