Franchising.com:

Leading greeting card publisher and franchisor, Card Connection, has today announced that it has recruited a new franchisee for the Birmingham area. Former convenience store owner, Asif Malik, is now responsible for delivering and merchandising Card Connection’s extensive range of quality greeting cards and gifts to more than 200 retailers in the region which include the likes of Netto, Budgens, Londis, Spar and Shell.

“I worked with Card Connection franchisees for around eight years as a retail customer,” confirms Asif Malik, Birmingham franchisee for Card Connection. “I was therefore, well aware of the quality of Card Connection’s products and the company’s award-winning merchandising service. I did spend some time researching other greeting card companies before buying the franchise but I found none were comparable in terms of the professionalism and dedication I experienced from the Card Connection team.”

“We are delighted to welcome Asif as our newest franchisee,” confirms Andrew Cutler, franchise director for Card Connection. “His extensive retail and management experience makes him well placed to establish his business quickly. I know he already has exciting plans to take on additional merchandisers in order to maximise the potential profits of his territory.”

Card Connection itself is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. Using a proven system, franchisees place greeting card ranges in retail outlets on a ‘consignment’ basis. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the company’s excellent reputation especially within the convenience sector.