Representatives from over 4000 international franchise organizations attended this year’s Annual IFA Convention. Over 200 attendees were audience to a speaker session that opened their eyes to the opportunities of Internet marketing and social media in particular. Ron Adelman, a long standing and top revenue earner from the world’s leading technology franchise, WSI, was amongst the lead presenters at the 49th Annual Convention of the International Franchise Association (IFA).
Held in San Diego, California from February 14 to 17, 2009, the convention aimed to explore the endless possibilities that Internet marketing offers franchisors to build their brands online. Social media optimization and the fact that “250 million users can’t be wrong†was the focus of the presentation that Ron Adelman made jointly with Ken Colburn, president of Data Doctors and Peter Ross, CEO of Senior Helpers.
“Social media is one of the fastest growing segments of the Internet world with close to 250 million users networking and socializing online. For a franchisor, there can be no better vehicle to spread the good word and encourage more inquiries from potential franchisees. Despite its huge and steadily increasing user base, the medium is as yet, largely unexplored by the franchise world. This is a wake-up call for franchisors that haven’t utilized the power of social media; and for those sitting on the fence, it is time to get online and start socializingâ€, explained Adelman.