Market Watch:
Herbalife Ltd. announced an agreement that makes it the official nutritional sponsor of IndyCar Series racer E.J. Viso for the 2009 Indy Car Series.
The agreement also gives Herbalife exclusive branding rights on Viso’s helmet, which he will wear in all Indy races.
Viso has been an avid consumer of Herbalife products for the past 10 years and as such, is an ideal brand and product endorser. Some of the products he has been consuming regularly during this time include Formula 1 Nutritional Shake Mix, Protein Powder, Herbal Tea Concentrate, Liftoff and most recently, H30, a low-carb and low-sugar hydration drink.
“I’ve seen the benefits of using Herbalife products first-hand – from healthier nutrition to keeping me energized, so I can’t be more pleased about representing Herbalife,” Viso said.