GolfTEC Drives Franchisees’ Success

Alibaba News Channel:

In the mid-1990s, emerging technologies such as personal computers, e-mail and cell phones were changing the way people accessed and shared information, opening the door to a new world of business opportunities. Joe Assell found his opportunity by figuring out a way to utilize new technology to do something that had not been done before.
“We were the first people to ever standardize and brand a golf lesson,” says Assell, the founder and CEO of Centennial, Colo.-based GolfTEC.

At a time when the internet was just starting to catch on (and the methods for giving golf lessons were very fragmented), Assell decided to bring cutting-edge technology to golf instruction, providing clients with lesson programs that integrated video, motion analysis, impact analysis and biofeedback technology to provide an immediate connection between player motion and effective swing mechanics.

The first GolfTEC location was launched in Denver in 1995, and its immediate success led to the opening of a second location in Chicago the following year.

Fast-forward to 2003, when GolfTEC was up to 18 corporate-owned locations in five markets around the U.S. “We were having some nice success, but we wanted to grow at a faster pace,” Assell says.

That’s when the idea of franchising really started to make sense–and for a couple of reasons. For one, Assell says he knew having local franchise owners who were well-connected in their communities would be important. The second reason was the opportunity to minimize competition.

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