Niche Biz: Designing Fonts


MinnPost:

Inspiration for Matt Desmond’s latest font struck him while browsing vintage Russian weaponry at a Minneapolis gun show.

There he came upon an artillery box of bandoleers featuring a font from a bygone era. The typeset was hastily stenciled and spray-painted blue. Gritty and original. Just his style.

An iPhone picture, and a few-clicks-of-a-mouse later, and a font was born.

This south Minneapolis “font cowboy” is one of only a handful (fewer than 100 in the nation) making their living designing specialized fonts. He said he’s one of five he knows of in the Twin Cities involved in this “small, specialized niche” of graphic design.

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Photo by biewoef .

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