photo credit: Rob Lee
A recent article by Brian Neale stated that during this current recession, your first sales meeting of the new month should revolve around selling the products and services to your consumers that make their lives easier. This is a huge plus in your companies book as people everywhere right now just simply want thing’s to be easier for them.
Spend 2 hours (that’s right two hours—this is important stuff) on a list of ways that buying your solution will improve the life of your clients. It could be from the standpoint of economics ($$), or reputation, or customer acquisition, or well-being. But take furious notes. What you’ll find is that you’ll hit on things where you bring value that have been previously undiscussed.
Marking down your prices, having huge promotions and sales will not create value, however, communicating to your customers the benefits of your product/service will create value. In today’s economy with all the stresses and concerns people are experiencing every day, value and convenience are the most important thing’s to your consumer’s.