Sweet World, popular European concept of pick-n-mix candy shop that sells products including traditional candies, novelty candies and lollipops across India, plans to open 50 new outlets in the country in order to achieve 100 stores mark by the end of 2009. The company also plans to concentrate more on tier II cities for the proposed expansion and will partner with franchisees. Further, the company will soon launch its online retail site for the customers, informed a top company official.
Speaking to IndiaRetailing, Khurshid Iqbal, business head — operation, Sweet World, said, “With the proposed 50 outlets to be opened by December 2009, we want to concentrate on A and B grade cities. Till date we have covered major metros as well as some of the A grade cities. We are very aggressive this year in tapping the B grade cities as well as the remaining A grade cities.â€
“We are interested in partnering with more and more franchisees across India. Out of the present 53 outlets, about 27 stores are company owned and the rest are franchise outlets. We will open more franchise outlets this year,†added Iqbal.
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