Fast-Food Chain Builds Brand In Bicol

Inquirer.net:

Giant brands like Jollibee, McDonald’s, KFC and Greenwich may have encroached on its territory, but homegrown fast-food chain Biggs has managed to more than hold its own over the past 26 years.

To think that Biggs, with its retro 1960s signature look, was put up in 1983 “just for fun,” says Carlo Buenaflor, Biggs general manager.

Biggs was put up by Buenaflor’s mom, Nie Nie, and two of her friends, Nena Bichara and Maricar Manjon.

What started out as something of a hobby became a serious business, he says.

It started in a small nook in a theater basement at the central business district here. Now, it has 16 branches all over the Bicol region.

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Photo: Rev Davila / Inquirer Southern Luzon.

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