Franchising.com:

Outdoor Lighting Perspectives (OLP), a leader in residential outdoor lighting design and systems, has launched the Preferred Referral Partnership Program designed to grow alliances and sales on behalf of its franchisees worldwide. Designed with a turn-key approach, the program offers an easy business opportunity for potential trade partners within a variety of home-related industries.

“The OLP Preferred Referral Partnership Program allows our franchisees to build on existing relationships for business referrals while utilizing our corporate franchise support team to help take things to the next level,” said Larry Spada, vice president of marketing for Outdoor Living brands, the parent company of OLP. “The program is ideal for a wide array of trade contacts, including landscapers, contractors, casual furniture retailers and others.”

OLP has hired two Business Relationship Managers – Karin Harrison and Jane Walker – to oversee the program. Harrison and Walker will work with franchisees in each territory to create a customized approach for outreach to prospective trade referral partners on a local level. More.