photo credit: dan taylor
When it comes to branding there are many important aspects to look at and think of and execute in the best manner possible. But what about the wrong turns in branding that we can learn from? Below is a list of common branding mistakes to avoid in your business.
- Branding on price. Basing your brand on your low price is like racing someone else to the bottom of a hill, and usually someone will always beat you there.
- Changing your promise. While bringing in new team members who may want to put their mark on the brand, it is important to keep it up to date, but completely changing the theme of your promise will only confuse your target market.
- Over promising. Try not to make yourself sound better then you are. Rather, under promise what you can do and then go above and beyond that and over deliver to your customers when you can.
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Me-too branding. I can’t tell you how many entrepreneurs have said, “If I only get x percent of the market, I’ll be rich.” You have to give consumers a compelling reason to give you their business to get that percentage. You can’t expect to siphon off business from the market leader without a substantive reason.
What mistakes in branding your business have you learned from?