photo credit: srqpix
There’s a great post up on the Small Business Marketing site, of which I’m a contributor, about personalizing your brand:
Vanilla is the most popular type of ice cream in the world. But consumers of vanilla ice cream don’t really care about which brand of vanilla ice cream they are eating.
More importantly, fans of special flavors like Cherry Garcia, by Ben and Jerry’s, would never consider switching to another brand, or back to vanilla. The point is simple — niche targeting and specialized content invoke preference, emotion and commitment to your brand.