Two Dollar Holler

The Responsible Marketing Blog:

On Monday, one of my colleagues handed me this:

She realized I had no clue why I was receiving this crisp, new $2 bill, and said, “turn it over.”

The Seattle Art Museum are using these $2 bills to promote their Life Liberty and the Pursuit of Happiness exhibit showcasing 275 pieces of historically significant American art from the Yale University Gallery.

While the promotion has a few holes in it, the sticker on the $2 bill is must-see marketing: It’s unique. It’s interesting. The promo made the URL irresistible–I had to check it out.

Photo by Responsible Marketing Blog.

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