Man vs. Machine


7-Eleven, Inc. storms the big screen in Terminator Salvation, the convenience retailer’s biggest participation ever in a major motion picture. 7elevenLeading up to the movie’s May 21 release, 7-Eleven® has turned its stores totally Terminator, with special Slurpee® flavor Apocalyptic Ice, four premium collectible cups and two paper Slurpee cups, four Slurpee spoon-straws and a Big Gulp® cup, all featuring Terminator Salvation machines from the movie. Participating stores also will carry licensed toys and merchandise, featuring movie characters.

Distributed in North America by Warner Bros. Pictures, Terminator Salvation is the fourth in the Terminator franchise and stars Christian Bale and Sam Worthington. 7-Eleven, already prominently featured in the movie’s trailers, can be seen in the movie as the mega-machines Harvester, T-600 and Moto-Terminator battle the human resistance in a post-apocalyptic world set in the year 2018.

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