Jamba Juice, the leading provider of healthy, fun and on-the-go food, snacks and beverages, announced today the latest details of its comprehensive eco-sustainability strategy. Spearheaded by CEO James D. White, the new initiatives build upon the company’s track record over the past two years of reducing waste, introducing recyclables and utilizing more organic ingredients.

“We are extremely pleased to announce our latest green initiatives as we continue to build upon our work,” said James D. White, CEO of Jamba Juice. “In January, for instance, we introduced a new oatmeal menu item made with organic steel cut oats, a first in the QSR category. Not only has it been a hit with customers, it also provides a great case study on how we can be successful with other organics going forward.”

Among the other initiatives to launch at Jamba is the test phase of an electricity reduction project designed to cut energy usage at store locations by an estimated ten percent. The company is also helping to develop best practices for energy conservation through its work with the U.S. Green Building Council on a pilot project to create two new LEED rating systems – LEED for Retail: New Construction, and LEED for Retail: Commercial Interiors. Currently, two Jamba stores are in the process of obtaining LEED Green Building Certifications.