QSR magazine:

Beautiful Brands International announced today a 120 unit agreement with Saudi based, United Food Company, to begin franchising FreshBerry Frozen Yogurt Café to the Middle East and North Africa. The landmark deal represents BBI’s largest franchise agreement to date.

“Camille and I are delighted to form this partnership in the Middle East region to bring a healthy and delicious frozen treat to an untapped market,” says David Rutkauskas, Beautiful Brands Founder, President and CEO.

“We recognize this as a tremendous opportunity to grow our brand internationally and deliver the unique taste of FreshBerry to millions of new fans.”

Beautiful Brands International, a Tulsa, Oklahoma-based company with more than 25 years of restaurant franchising experience, recently signed the landmark agreement with United Food Company (member of A. Abunayyan group), a leading restaurant multiunit operator based in Riyadh, Saudi Arabia. The deal will implement franchise development in Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, the United Arab Emirates, Jordan, and Egypt. United Food Company will open the first 6 stores this summer.