QSR Web:
Krispy Kreme has fought to strengthen its operations after years in the red due to its growth binge in the 1990s. Analysts have had plenty of advice, including calling for smaller stores, controlling costs and adding a Dunkin’ Donuts-inspired menu with sandwiches.
The company took part of their advice, developing the small retail concept store with its smaller footprint. That model also features various operations options, from cooking donuts on site or to having them delivered from a nearby factory store.
Krispy Kreme also implemented cost cutting measures to strengthen its bottom line. But instead of moving into sandwiches, the company is testing soft serve ice cream and baked goods.
