Mississauga, Canada, In 2008, 525 magazines folded in the United States and this trend shows no signs of slowing in 2009 with approximately 90 additional magazines shuttering in the first quarter alone. What do these closures mean? Aside from the thousands of jobs that have been eliminated, it means advertising revenues are decreasing as well – Myers Publishing reports a 9-percent drop – forcing these companies that once relied solely on print to shift toward other avenues to remain solvent.
According to eMarketer, print ad spending will show a 16.2 percent drop from $14 billion in 2009 to $10.9 billion this year. While these numbers are staggering, companies are shifting their media budgets to ensure the most effective exposure and initiatives as possible. And they’re turning to internet marketing leader WSI to achieve these much-needed results.
With a network of more than 1,500 franchisees in 87 countries, WSI is the world’s largest Internet consulting firm and has been ranked as the No. 1 Internet business franchise by Entrepreneur magazine for nine consecutive years.