Hundreds of foreign food shop brand names have been flocking to Vietnam as they can see great business potential here, a market with 86 million consumers.
‘Pho 24’ has never been considered the most delicious pho (noodle soup) in Vietnam, but it is surely the most well-known pho brand name in the eyes of foreigners.
‘Pho 24’ and ‘Trung Nguyen Coffee’ have been cherishing the hope of developing their networks of shops throughout the world under the form of franchising, the way that fast food giants McDonalds and KFC have.
While Vietnamese companies have been reaching out to the world, a lot of well-known brand name food shops have arrived in Vietnam to exploit the lucrative market.
2009 witnessing franchised shops booming… read on.
