The Amacore Group, Inc., a leader in providing membership benefit programs, insurance, and program administration services, as well as innovative and cutting-edge products and solutions to individuals, families and employer groups nationwide, announces the development of a direct response television campaign for its Elite Dental Program. Elite Dentalâ„¢ is a practical and affordable dental insurance plan providing savings for individuals and families at an extensive dental network of over 80,000 dentists nationwide.
To develop and manage the direct response campaign for Elite Dental, Amacore has retained OmniResponse, a division of OmniReliant Holdings Inc.
OmniResponse is a full-service, integrated, direct response marketing company offering a comprehensive suite of services that spans all primary media channels. OmniResponse has successfully launched numerous direct response initiatives. OmniResponse and Amacore expect to premiere the first Elite Dental commercial in May 2009, with commercials reaching millions of households nationwide.
Commenting on the new Elite Dental direct response initiative, Amacore CEO Jay Shafer said, “We believe this direct response television campaign will serve as an excellent opportunity to efficiently and profitably expand Amacore’s distribution channels, increase exposure to Amacore’s quality portfolio of products, and drive new sales. Elite Dental, which Amacore began offering in January 2009, brings low-cost dental services to employers as well as individuals who are either uninsured or underinsured. We believe this direct response project with OmniResponse will be the first of many and will help Amacore extend its growing presence in the marketplace. We are looking forward to working with OmniResponse, a company known for its ability to create innovative direct marketing campaigns that increase sales, produce leads, maximize brand awareness, and increase ROI.â€
Logo from Amacore