How often have you dropped $10 per ticket and $12 for snacks to see an over-hyped dud at the metroplex? “We could have stayed home and watched a bad movie,” you say. You should talk to the Kugler brothers.
They flip Hollywood’s detritus to discount retailers, hoping you’ll make an impulse buy at Wal-Mart – why not try Let Sleeping Corpses Lie or Inside the Male Intellect? – so you can enjoy a perfectly awful piece of cinema in your own living room.
Their company, Distribution Video & Audio, posted $20 million in revenue in 2008, up 60% from 2005. Along with DVDs, they sell CDs (cue up Perry Como Swings!), books (Child Dianetics, anyone?), video games and movie promo items (because everyone needs more mugs and key chains).
Ryan Kugler says there will always be customers who prefer a product they can hold in their hands. And when that product is an Alabama farewell tour CD or the collected episodes of Wild Kingdom, well, who could argue with him?
Photo by Fortune Small Business.