GIS Helps Find Profitable Locations For Schlotzsky’s Deli

DirectionsMag.com:

Location intelligence is the key to a successful franchise,” says Mark Whittle, vice president of real estate, FOCUS Brands, Inc., in Atlanta, Georgia. schlotzskys_deli_logo“It isn’t just anecdotal.” Whittle knows what he’s talking about. He’s in charge of finding successful business locations for food franchises that FOCUS Brands owns and manages. The company operates more than 2,200 restaurants, bakeries, and ice cream shops in the United States and several other countries including Schlotzsky’s Deli, Carvel, Cinnabon, and Moe’s Southwest Grill.

Schlotzsky’s Deli, headquartered in Austin, Texas, is an international franchise restaurant chain with locations in 35 states and six foreign countries. The deli with the motto, “Funny Name. Serious Sandwich” is popular for its fresh food including pizzas and oven-toasted sandwiches made with freshly baked bread. This restaurant in particular has had significant growth, piquing FOCUS Brands’ interest in finding profitable spots for new Schlotzsky’s Deli franchises. With so many casual dining options available to patrons today, it is a risky business to open a restaurant. Even successful franchisors like FOCUS Brands need an edge. For FOCUS Brands, the magic bullet was geographic information system (GIS) software – ESRI’s ArcView – and the insight the software gives to clients who use it for modeling and spatial analysis.

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