Marketing Your Small Biz On A Tattered Shoe String Budget

Portland Small Business Examiner:

In the current economic climate, it is more important than ever to market your business. But, like the rest of us, you probably don’t have a lot of extra cash to devote to your marketing budget. Here are some tips and tricks that you can use to get your business more exposure without breaking the bank.

1. Network. In the 21st century, we have a plethora of networking opportunities all around us.

2. Work the Phones and Pound the Pavement. Remember how businesses were marketed before the internet existed? Business owners or their sales people picked up the phone and called existing and potential clients to drum up business.

3. Partnerships. While you’re out talking to other business people, look for complementary businesses that you could partner with to offer specials to your customers.

4. Google or Yahoo! Ads. On either Google or Yahoo!, you can have your company’s website appear at the top of the page under “sponsored” search results by bidding for the ad. You can bid as little as a penny to have a specific keyword or phrase bring your site to the ad block at the top of the search results.

Photo by debsch.

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