a story of lifes and lines(and lies),the life thread
photo credit: tommy THE pariah

Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you’re told the same story over and over, pretty soon you believe it. This also rings true with branding–just because everyone else is saying or doing something doesn’t mean that it works. 

Myth #1:     Continuing to offer a great product will create a successful business. While yes the quality of your product is important, your business success is built up of much more than just that. Some failing businesses offer incredible products while extremely successful businesses offer not so incredible products.

Myth #2:     Word of mouth advertising and referrals will make you successful. This is one of the biggest reasons why unfunded businesses fail. It is great to build your business with over time, but it shouldn’t be the only thing you base your pending success on.

Myth #3:     The costs to brand your new business are outrageous. While sometimes it can get expensive, you still don’t have to spend an arm and a leg to brand your business. Concentrate on marketing to large groups online and build from there.

Visit Entrepreneur.com for the complete list of branding myths.

What do you think of these misconceptions?