Taking The Direct Approach

Today’s TMJ4:

With many families struggling to make ends meet…people all over the country are banking on selling products at home parties in order to boost their bottom line.

A trendy necklace here…some shiny gemstones there…

“Shiny is my favorite,” one woman says.

“I love these long pearls that I have on,” another woman adds.

When mom Shannon Bambara was laid off earlier this year, she polished up her silver and her sales pitch. Shannon became a direct seller with Silpada Designs, a jewelry manufacturer. She peddles the company’s products at house parties, and then takes a cut of the proceeds.

“An average Silpada party retails about $950, which means I take home 30% of that, which would be around $285, and typically that’s only in a two hour period,” Bambara says.

Shannon’s not alone. More women are turning to home parties as a way to help fill the income void. It’s more than just jewelry and makeup. Amy Robinson is with the Direct Selling Association.

Screenshot From Silpada Designs

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