Look for a hole in Joanne and Michael Gee’s decision to take on a Donut King franchise and you will not find it.
Five years and millions of donuts later, the couple have not one, but two franchises in Bundaberg – at Sugarland Shoppingtown and Hinkler Central – and love the work/life-style.
“I do all the paperwork,†said Mrs Gee, who has a background in administration. Her husband worked as an army chef – thus the decision to go for a food outlet – and in sales.
“Michael has a pretty outgoing personality,†she said.
Both man the outlets, liking to interact with customers as much as possible.
Franchising has been popular for many years in Australia, even more so than in nations such as the US.
It offers standardised quality, brand image, reputation and convenience – all of which can be attractive to people thinking of going out on their own, but unsure about how to do it.
Mr and Mrs Gee fell right into that category when they decided to take on a business.
“We had no experience whatsoever,†said Mrs Gee. Full story.