IFA:

Technology can play a key role in helping franchises survive and be better prepared fortechnology future growth once the economy begins its recovery, according to a Franchising World special report series that continues to offer expert insights on financial issues.

“Franchisors who use technology proactively and creatively will recover sooner than others,” writes IFX Online’s Dan Martin. The special report series, now in its sixth month, can be found in the digital version of Franchising World, available to International Franchise Association member companies.