photo credit: kevindooley
Over the years marketing and the world of marketing has most definitely changed drastically. And keeping up with the new marketing trends and the ways that consumers view products based on their looks can be quite a challenge. To help with this matter, Duct Tape Marketing has given a few signs to look for that states your marketing needs to evolve a bit. I think these signs and tips are sure to help anyone in business.
You may want to re-think your strategy if you are still using mail in rebates. This has got to be one of peoples biggest issues and definitely a sign from a century ago. This technique is more catered towards making your life easier rather than making your customers easier.
You think the best way to get more referrals is to ask – Sure asking for referrals is a good thing, but being more referable is a better thing. You make your organization more referable when you do something that’s remarkable, that people can’t not talk about.
Rather than putting your information out there for your prospects to find, you go out and hunt down leads. This is an outdated practice due to the fact that now a days people have found numerous ways to tune you out when you come hunting. They go out on their own these days looking for what they want, so put your information out there for them to find.