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photo credit: 7son75

Businesses are jumping on twitter right and left and that’s probably a good thing. But, businesses are also jumping on thinking that’s all you need to do. Create a twitter account, create a bunch of followers, and start tweeting out this week’s lunch special.

However, it is not that simple because you can’t just simply create all of your followers. You have to earn them, as explained on Open Forum. You will need to have a reputation for providing great content for your readers. People want to follow someone worth their time; someone who will provide them with some insights, ideas and resources.

Try giving on Twitter as much as you’re getting. Remember to help others. Provide them with some support, answer their questions and talk them through something they are concerned about.