My guest post on MerchantCircle‘s weblog is now live. Here’s a snippet:

As you develop an online presence, don’t try to make your business appear larger or more “professional” than it really is. Don’t try to create an intangible brand to replace you the owner as your business’s image. In your community there are probably a hundred businesses that do basically what you do; but, they don’t have you. That’s what makes your business special. Highlight that.

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