Is 2009 the year of the rental company? The Start Up Donut Blog thinks so:
Zilok takes advantage of a number of relatively recent developments, not least the Internet (and in particular Google Maps), to enable you to search for things and then to rent them from a neighbour. They claim that the average drill is used for just 12 minutes of its lifetime, and hence, rather than owning a drill for example, users should consider renting one. This all makes sense of course. When I was younger, product ownership was pretty much ‘for life’ or until the ‘thing broke’. Most of you will be familiar with the notion of an attic overflowing with Christmas decorations and a shed packed full of ladders, tools and the like.