 
photo credit: powerbooktrance
Anyone contemplating taking on a franchise business should know all there is to know about that company, their customer base, revenue, expenses and most importantly their franchise marketing system. Below are some helpful hints on how you can spot a great franchise marketing system before buying your franchise, located on Entrepreneur.com.
- The customers are brought in the doors. This is what every business boils down to in the end, whether or not the marketing system brings in the customers. After all, that is where you make your profits.
- It is a proven and documented system. The franchise company you are looking into should always be able to provide you with documented and time and time again proven marketing strategies.
- The system involves the franchisees themselves. A really great marketing system for franchises is one that allows the actual franchiser to put in their two cents, give their suggestions and ideas.
- It validates well The surest way to find out how well the marketing program is working is to get on the phone and start asking the existing franchisees. You’ll find that they will be very forthcoming on this topic since few things are closer to their hearts than marketing.