Non-traditional locations, including an airport, a state university and four turnpike rest areas, account for six of the 18 new Checkers Drive-In Restaurants opened in the second quarter of 2009 as the double drive-thru chain headquartered in Tampa sets a pace of openings in the first half of the year not seen since the year 2000.
In the first six months of 2009, 23 new restaurants have opened in eight states through nine new franchisees, 10 current franchisees and one opened by the Company.
According to Michael Arrowsmith, Senior Vice President of Development, the dynamics of new franchisee groups along with new non-traditional locations are creating exciting new opportunities for the nearly 25-year old double drive-thru chain.
Turnpike and Airport Locations Feature Big Volume, Little Space
Leading the push in non-traditional locations are two new franchisee groups that are leaders in the travel industry – Areas USA and Delaware North Companies. Areas USA and its parent company, Barcelona, Spain-based Areas, operates more than 1,200 travel-related food, beverage and retail establishments in Spain, Portugal, Morocco, Mexico, Argentina, Chile, Dominican Republic, St. Martin and the U.S. The company has opened Checkers Restaurants at the Ft. Pierce and Canoe Creek Travel Plazas in Florida. More.
