CSNews:
Convenience store retailers are tapping into the popularity and reach of social networking sites, such as Twitter and Facebook, to drum up more business.
On its Facebook page this week, Quick Chek is offering a free iced coffee to all its Facebook fans when the chain attains its goal of reaching 1,500 fans.
Meanwhile on Twitter–another popular online social network–Kum & Go launched what it is calling “Twitter Tuesdays.” The c-store chain each Tuesday will select one Des Moines-area Kum & Go location as the “Secret Store.” From 8 a.m. to 12 p.m., one clue per hour will be given out via Twitter to direct Kum & Go followers to the secret store.
The first eight people who find Kum & Go’s 1959 Ford at the secret store and provide the person in the car with the secret password will each win a set of two-day passes to the 80/35 Music Festival, taking place in Des Moines. Kum & Go is one of the major sponsors of this year’s 80/35 festival, which is now in its second year.
Photo by petromarket.